There are no firm guarantees as to how quickly new sites - or pages - will be crawled by Google and then appear in the search index. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Keep in mind, even if you are able to gain a ranking for a city-specific search, you will not be able to get into the local pack (the list of places and the map) without a physical location. SEO or search engine optimisation is a digital marketing method that works to optimise a website to perform well in search engine results.

Your ultimate consumers are your users, not search engines, and they don't care about citations

To best understand your backlink profile, it makes sense to look at a few top level KPI's such as the referring domains and IP's, the country from where the backlink is coming from, and the Top-Level-Domain. If your meta description satisfies their intent better than any other result that appears, then you have just won the battle to attaining their attention enough to click on that result. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Which keywords are the fastest to page 1? Fastest to the top 5?

Dealing with Google negativity in relation to scraping

In-house advertising creates several advantages. Facebook, Twitter, Instagram, and Pinterest are the most widely visited sites. You hear a lot of hot air about content, why it's important, why brands need to be producing it etc, but not a lot of context about measuring impact. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites.

Actionable tips on metrics and Pinterest

For instance, most searchers don't just simply search once, click on some websites, and be done with it. Well it's true! Halfway through 2015, Google announced that mobile searching was more popular than traditional desktop searches on 10 countries, including the mass markets of the US and Japan. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Your title tag needs to be written for humans - as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it's relevant and readable."

Actionable tips on keyword stuffing and Facebook

Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people are doing voice queries. In these cases, the traditional '10 blue links' format doesn't work as well, making featured snippets an especially useful format. However, you'll be fighting to rank for a keyword which doesn't offer any real rewards to your business. Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. It is uncommon that you can move the rankings in the search engine result pages from obscurity to the top of the results extremely fast.