However, since the current SEO landscape is now more isolated and less linked to inbound marketing, the Hummingbird update will push the adoption of a functional and organic approach to SEO. For the average brand, the best strategy is to capitalize on the advantages of both ends of the spectrum. For example, how long does a divorce take? Its hard to gauge keyword intent from this.

Regularly backup your website

Feeling lazy to hire a graphic designer? We all know poorly written and thin content when we see it. Start up a co-op and get 10 other people to advertise with you and run your own ads for free. I don't know exactly how Google handles all this, of course, but you can be fairly sure that Google uses some kind of historical data to help rank articles.

Greatly improved rankings caused by simple changes to your e-commerce marketplaces

All other metrics are irrelevant. Are you trustworthy whereby they will make purchases from you? Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings. If this all feels a bit theoretical, the graph below shows a client that we used this strategy on:

Have a real content / social media marketing strategy

In fact, it's possible to run an excellent SEO campaign without giving any regard to any of these. Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. Also, it helps to promote older content & it improves your site's ranking for specific keywords. According to Gaz Hall, a UK SEO Consultant : "White Hat SEO - These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website."

Adjust your appearance in search by utilising analysis

Even though links from social media don't count towards ranking your website, these platforms are where your audience spends most of their time online. Under site configuration click sitemaps and submit your sitemap . Each time someone reported on our data, they linked back to the original blog post. Google was created by Larry Page and Sergey Brin at Stanford University.