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Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there.

Here's what industry insiders think about site submissions

Content quality, content amount, and website information are all factors in your Page Quality Rating. The Spiders after indexing the content will take note of its quality and relevance. Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment) based on how SEO works. In my case, I started as a web developer and migrated to SEO through my love of analytics.

Make sure that you concentrate on targeted keywords that deliver targeted traffic

We should expect to see search within social start to matter more and more. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. To protect it’s product, Google suddenly released the Penguin update and several additional updates over the next two years. SEO and growth hacking share a common root — the mutual desire to grow a site’s traffic — and both disciplines fall under the umbrella of search marketing.

Its all about backlinks

If the list starts to look more like a novel, you might want to remove excess calls that may be slowing down your site. You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won’t take your rankings any higher. Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. According to SEO Consultant, Gaz Hall: "An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. "

All you wanted to know about meta tags but were afraid to ask

If you choose to work with a professional SEO agency, then you’ll be able to make the most of a professional team of writers, with professional proofreaders to ensure that your content is of the absolute highest quality. Longer posts (1,500 words +) also enable you to provide more value for readers, which helps you establish authority and expertise. This is rarely relevant to users, could change in the future and make URLs more lengthy. Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing.