Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? Would you let someone without experience design your ads, dress your store window, serve customers, buy goods from vendors, or negotiate contracts? Make it easier for search engines to index your website. Be sure to keep your domain registration information up-to-date.

Proof That html Is Exactly What You Are Looking For

I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. SEO is actually very simple once you understand the basic concept. Most of the edits that you will be making will also be making your site more valuable to visitors and increasing any conversion rate that you have. What 's important is that Google indexes your site, and when it does, it can find all of your content. But it didn't happen.

The doorway sites mystery revealed

There are plenty of business owners whose websites haven't been updated in years who are being left behind by major shifts in digital marketing. You don't want to be one of those people. In the long run, not changing with the times hurts your business. 70% of the links clicked on by web users are organic results. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they'll continue to attract traffic for months and even years later. While it may seem contrary to the aim of search engine optimization, a robot.txt comes in very handy when you do not want Google to index specific information that may affect your rank.

How to reinvent widgets without looking like an amateur

This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google's spider algorithms to crawl. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience - in other words, don't make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. Many people fixate on on-page SEO in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. Gaz Hall, an SEO Expert from the UK, said: "Once you know what the business is like and what the expectations are, it is time to see what others are doing."

Are you making these web crawlers errors?

If you know your industry inside out, then you'll immediately make assumptions based on what you would search to look for your products or services. Search engines optimize their results pages - especially their mobile search results pages - to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. The right content can attract the right users through your business funnel.