Because nobody wants to get hoodwinked. You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. Before you fuss over the high bounce rate for each and every page, it's important to understand that not all bounces are created equally. Invalid HTML could lead to strange indexing problems with unexpected search result fragments.

Why your digital marketing strategy should centre around hits

Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, If the issues in the reviews are real, then deal with them. There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result.

Remember that web crawlers make the web go round

Before you accept posts from guest writers, double-check they haven't been published elsewhere. Bloggers probably aren't acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. Keyword Research How SEO Works 2 Every day 25% of the search terms the Search Engines see, they have never seen before. Is it fun? Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed.

Your site speed isn't important

Similarly, your website will be targeting a specific population. On page SEO refers to the optimization of a website's on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don't have to be full of tons of data or tons of information, but they do have to be interesting and creative. Gaz Hall, from SEO Hull, had the following to say: "So don't just think about clicks alone, you should also think about conversion rates."

Base your online marketing decisions on what's best for the visitors of your site, not just meta tags

Part of the reason why teens leave Facebook may be the presence of their parents and grandparents. A good rule of thumb for UX is to maintain a consistent experience for users. The items could vary. With a payout-planning budget, management establishes a ratio of advertising to sales or market share.