Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Link building isn’t dead. Not by a long shot. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well.

Try out core ranking algorithms

When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics.

SEO has truly come into its own as a marketing channel

SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience.

What are the best guides for learning SEO myself?

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. The search engines will act rapidly to penalize sites that contain viruses or trojans. Gaz Hall, from SEO Hull, had the following to say: "Don’t duplicate title tags across your website, as this can negatively impact your visibility"

Be adaptable and recognise that times change and SEO trends evolve

Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! Build a unique contact page for each location that you operate and mark up your location information in Schema.org. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL.