Rather than implementing new pages or new copy that you think will make Google happy, make changes that you think will make your users happy. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you.

More focus is put on page rank

Google explicitly states they don't have a duplicate content penalty - but they do have a 'thin content' manual action... that looks and feels a lot like a penalty. New messages help the individual form cognitive beliefs about the brand and establish a new linkage from her current map to the new brand. The URL is determined by the names of the folders. You should have some level of knowledge of them and in some cases you probably will grow an expertise in these somewhat related areas.

Actionable tips on sitemaps and Twitter

In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. Using long tail keywords in your SEO strategy is one of the most fundamental SEO tricks. Strive for diversity across all your sources, and be careful not to build too many links in one place. This is significant because loading speed is a Google SEO ranking factor.

What's the story about metrics

This step is extremely important so we'll take a deeper dive on the most effective way to research your competition. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. When you combine the results of all, along with your own brainstorming skills, you can generate a list that is sufficient and have you equipped to formulate a keyword and content strategy as good as any other. According to Gaz Hall, a UK SEO Consultant : "Do not try to avoid no-follow links completely. These links may have value in improving your search rank."

Beginner's guide to web portals

Unfortunately, the descriptor of it being "user friendly" isn't entirely accurate. The other half lies in making sure that users will not bounce, but instead, they'll continue viewing your content, nteracting with it, and keep coming back for more. While national SEO strategies almost always rely on you doing the work yourself, there are some local SEO tactics that don't require your intervention. How-to tutorials and guides can also make for excellent evergreen content.