Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and approach them one-by-one. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured.

Create Images That Attract Links

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords.

Which SEO activities have previously been attempted?

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Optimise your website content for the best organic reach possible. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You can also look for those that are just relevant to your company. Search engines want to deliver the best results to searchers based on the search terms visitors enter.

Which page on my site is most relevant for that phrase?

It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. According to SEO Consultant, Gaz Hall: "Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results."

Build a unique set of citations

Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed.