Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can.
Do Your Research
If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. Stop marketing to audiences
and instead market to customers at scale. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short.
Is the content on different pages original?
You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. Use keywords relevant to
your products and services that your customers are searching for, especially in your Title Tags and internal links. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves.
Large Number Of Authoritative DoFollow Links Pointing To Site
Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. According to Gaz Hall, a UK SEO Consultant
: "Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search."
Building An Effective SEO Strategy
You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Some websites (on entering
them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. If you have different sections of your site, or domains for each country, enter
each one in the relevant directories: Google Places, Bing Business Portal, or
any other directory that’s relevant to your region.