Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize a site and in doing so, keeping user experience first. What SMEs haven’t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle.

SEO content generation best practice

Check to see if the domain is indexed by putting “” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index. Let’s get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let’s debunk this mystical word that every SEO article and checklist talks about. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on microformatting making content more simply deliverable. If you have two domain versions of your website, i.ewww.example.comand and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain.

Explain to Your Client What Traffic Is Realistic to Expect

Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular.

Optimization ensures the Website is relevant to queries people use to find its content

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. Quality and visibility. This is truly the great secret to SEO and content. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great start. It is certainly better than not investing at all in internet marketing."

Building a Content Marketing Plan

When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that’s fine. Manage your expectations. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Stick to these good practices and you’ll be on your way to free traffic. When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword.