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If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely with an agency.

Not recommended: thin content pages

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products.

Never underestimate the influence of SEO

Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from?

Take a customer focused approach to mobile search

Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. When you get higher website traffic, your chances of generating more leads will improve. As part of their drive to continue to offer the best search experience (as per their aim) Google are looking firstly for new and fresh content and then sorts the best from the rest, ranking them in order. Gaz Hall, an SEO Expert from the UK, said: "Remove the content."

Can a techie truly understand widgets

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse or frustrate readers. To rank well and help users see you and get to know you, you would need to avoid thin content.Thin content is what Google considers to be of little value. By including the location of the business as part of the keywords used, it increases relevance in the searches.