Google’s web indexing system favors recently updated content, especially for time-sensitive searches. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours.

Build authority to enhance search visibility

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices.

Search engines quickly remove sites that won’t load from their results

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. I strongly believe that relevant links have a bigger impact on the algorithm. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs).

Images That Build You Links

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. According to Gaz Hall, a UK SEO Consultant : "Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks."

Carrying out competitor research is crucial to any SEO campaign

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue.