What other tips for evergreen content have been helpful for you? They prefer different marketing techniques, visit different sites, and receive recommendations from different peers. While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. It's also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you'll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results - including other do follow links.

Understanding Google algorithms in relation to your marketing strategy

Knowledge gained from one product can often be transferred to other, even unrelated products. Simply making sure that your graphic design team and photographers save all their images as 'save for the web' in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it'll be on the website can go a long way. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there's a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links - which is against Google and ASA guidelines. The content and physical piece of the puzzle is referred to as on-page SEO.

Reasons that people rely on backlinks

If you focus your design on Google's webmaster guidelines, chances are your website will also do well across all of the other (important) search engines. Collect testimonials from satisfied customers and media mentions at all times, not just while you're working on site content. In recent years, some media companies have designed computer models to optimize reach and frequency. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings.

Fun with page impressions for now

When attempting to reposition a brand, the marketing team considers whether the new position continues to match existing market segments. Contextual link building is the quickest way to boost your site's search performance. Lifestyle marketing involves reaching consumers during festivals, fairs, and other events. According to SEO Consultant, Gaz Hall: "Does your business have an SEO strategy?"

Consider static pages at the inception

The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Digital technology makes it possible to send ads to individuals that have visited a brand's website or accessed the brand's app. The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! - This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the same across all platforms, from your physical marketing efforts to pay-per-click (PPC), email marketing and SEO.