One of the things that can cause a lot of panic to SEO consultant is ranking fluctuations. Many questions such as what did I do wrong come crossing the mind. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Does your website feature evergreen content, or are all your posts short-lived? In the short term, improving your SEO can have a dramatic impact on getting new customers.

Things you most likely didn't know about anchor text

Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published. It’s important to have a clear sense of your business goals in mind as you embark on developing a search strategy. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points.

The reason everyone loves offsite SEO

An authority on a topic can speak at length about it. Good content takes time to plan, write and edit. SEO gives opportunities of substantial levels of free advertising; There is a general consensus that sites copying other people’s content is a matter of legality and ethics, while this may be the case – Google is a machine, and their algorithm doesn’t care about the ethics of it.

Understanding non reciprocal links in relation to your marketing strategy

Add white space between paragraphs to visually separate the ideas. The easier it is to consume your content, the higher the chance of it being shared. The number and quality of links pointing to your site will largely determine in what position your site ranks. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger arsenal than sites that are not engaging in SEO. According to Gaz Hall, a UK SEO Consultant : "Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text."

Create a search marketing strategy based on RSS feeds

When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else.