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Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through.

Where You Can Find Great Links

Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do.

For Quick page load time, remove everything that slows down your website

The way in which consumers search with be noticeably changed by digital assistants. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure that it can perform well in the search engines and will also help to convert your visitors into customers. When you add a link to your website, you are inviting users to leave your site. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work.

Analyzing SEO Site Changes and SEO Testing

Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. Search engines like aged domains, and give them more authority over newer sites. Gaz Hall, from SEO Hull, had the following to say: "The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey."

Do the split testing method

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Find out which channels are driving traffic to your competition .