Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Google defines duplicate content as large blocks of text
used across multiple pages, or even other websites, that are
exactly the same or very similar. Simply put, you don’t want
to use large blocks of the same text on more than one page
of your website. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. That information alone will tell you a lot about what you need to do for your site.
Understanding keyword stuffing in relation to your marketing strategy
The anchor text you use for a link should provide at least a basic idea of what the page linked to is
about. Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Take it from Google themselves: sites that aren’t mobile-friendly or don’t have a mobile version of their site should consider a redesign in the near future, since this is an important factor how often your site could show up on page one.Every page of your website should have it’s own title and description that accurately describes the content on that specific page. HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured.
I bet you didn't know this about splogs
Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about significantly. Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported within different parameters by various analytics tools; none of the tools are necessarily wrong. If users do not get what they want they will stop using the search engine and the result of that will be that advertisers will stop promoting, so quality score is a common interest of the users and Google.
Start simple, but don't forget text links
Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Gpogle “crawls” websites through “links” – they count these links like votes in a popularity contest. According to Gaz Hall, a UK SEO Consultant : "A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. "
Do you focus on maintaining a blog and pursue a content marketing campaign?
Many people don’t even bother to look in Google for news. A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines .