For instance, in many Asian countries, white, not black, signifies death; red, not green, symbolizes prosperity. The number of people utilizing a smartphone with a voice search function has steadily increased since the introduction of Siri. While developing your mobile site, you'll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it's used on. As a result, the average time spent by visitors on the website can be increased and the bounce rate can be reduced.

Increase Organic Traffic by the manipulation of search engine spiders

Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text, the body of content, for links anchor texts and in the last paragraph of text. SEO and website usability are inseparable on many levels. It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. Many businesses assume that they don't need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts.

Front-load it with the keyword you are trying to rank for

The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low a bounce rate as possible. You need to keep people on your website by making multiple pages attractive and intriguing enough that people will stick around and want to learn more about what you have to offer. Before you can start writing your evergreen content, you need to understand what kind of content is not considered evergreen. While quality matters, Google also considers thin content to be, literally, thin on words.

Enthusiastic about 301 redirects

Since migrations have a big impact on SEO results, zoom in on monitoring your SEO KPIs to check that the migration went well (i.e. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword, 31% of those searches will click the first result. When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. Gaz Hall, an SEO Expert from the UK, said: "Most software developers or web server administrators do not think about SEO."

Don't forget about offsite SEO

You can consider this strategy as an important extension of the overall linkbuilding strategy. While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. It's also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you'll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results - including other do follow links.