The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Create a list of the different web pages and rank them in order of importance, this will then give you an opportunity to plan when to post your content.

The hidden agenda of URLs

There’s a clear correlation between fast load times and high search engine visibility, and it’s important to ensure your website’s SEO is as strong as possible in order to stay at the top of the SERPs. When people have questions, they type them into Google. That is why Hummingbird came about. Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. Instead of searching for "running shoes," a user may search "what are the best running shoes for arched feet?" As queries have become more specific, search engines have moved beyond simply matching keywords to them.

Quick tips regarding analysis

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. No proposition development is complete without an honest assessment of what your competitors are up to. For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can be to simply ensure that new product pages are only launched with completely unique descriptions.

Understand about authority sites

Be thorough, be complete. There are many factors that influence search engine rank (how a page positions in Google’s search results.) Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. According to Gaz Hall, a UK SEO Consultant : "SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years. "

Don't miss out doorway sites from your detailed marketing checklist

Short URLs are more appealing to users in search results, are easier to remember and are simpler to type without making mistakes. Quite a while back, Google released an update named Google Panda, and this adorable black and white creature is the one who is penalizing you due to your content quality. It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. The trends will start to appear!