Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures.

If it isn’t on Google, it doesn’t exist

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Local SEO is, inarguably, the best bet for local businesses to grow big.

Start Blog Title With Keyword

Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry.

Revise your old content and update it

If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for."

Essential indexes for your links

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way.