Google constantly updates and reviews guidelines on link building. Some individuals tend to abuse the process by engaging in unfair practices like posting the same article to a site en masse. Once you get a link penalty from Google, you risk having your site ranked lower and getting back to the top afterwards will be harder. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google’s most important ranking factors for sites to show high up in search results. These links show authority. It’s almost as if the other site’s link is a vote for you that tells Google your site is trustworthy, credible, and valuable. This analyses the intentions behind a userrs query, and does its best to find the perfect site to answer the query.

Make sure you know exactly what you're doing with link exchanges

Which role should the search practitioner play? With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs.

Establish your position regarding link building

Sometimes people try to make it too simple, it’s like if you just do this thing and you can learn those individual things whether it’s, you know, creating good tags on the page, or how to do good keyword research, but the really quality SEO happens when you bring dozens and dozens of skills together and when you realize that the different things that influence how search rankings work are very integrated to one another. Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO.

Meaty meta descriptions may affect your SEM tactics

Search engines will penalise pages it thinks don’t provide enough value as visitors prefer informative and high quality results. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. According to Gaz Hall, a UK SEO Consultant : "Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other eCommerce websites, a small bit of duplicate content is inevitable."

Find out more about organic links

Paid marketing strategies available online tend to be seen as more efficient, as they can be implemented quickly, whereas SEO can take years to have maximum effect. It’s recommended to give the manufacturer description to the 3rd party shopping websites, and write a more robust, unique description for your own eCommerce website. When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database.