Whatever content you create must have a purpose. A bit spammy, but if the top ten results are already a bit spammy... If low-quality pages are performing well in the top ten of an existing long tail SERP - then it's worth exploring - I've used it in the past. Often webmasters are actually unaware of their site downtimes. If hardly any is coming from your email newsletters, it may be time to restructure your emails.

Why not try the Google Forums for assistance with doorway sites

By continuing to add content and informative writing to your website, you'll be able to tell search engines that your website is still being maintained and hasn't just been left to itself. The meta description is an HTML tag that you control. You can create and optimize your own meta descriptions. For search engines, the opinion of the users is what matters the most and is thus given the highest importance. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won't necessarily bring organic traffic.

Don't miss out trust rank from your detailed marketing checklist

Make sure you clearly describe what you do, where you do it and why they should consider your business. Google's war on link spam puts some online businesses at risk of organic search penalty, making the disavow tool an important asset for websites at risk of being penalized. Customer friendliness and ease of use remain primary. By choosing a relevant keyword phrase with the most search volume, you can boost the ROI of the content.

Define your goals with regards to widgets

Because search engine algorithms are largely based on keywords-keywords on your web page, keywords in your code, keywords in the links within and pointing to your website or blog. Powerful brands result from careful planning. Most marketing messages are easily forgotten by consumers. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don't have to worry about sharing a relevant link. But make sure that you don't overdo this by using commercial keywords in your anchor texts."

Get your keywords right and Google will understand what your content is about

Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when they are discovered. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. The semantic analysis of a link's value does go deeper than just the anchor text There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer.