A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. During this phase we also perform tasks like keyword research (for existing pages), "on page" SEO corrections, schema markups and more. Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king.

Why social media matters

China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. If Google and the rest of the search engines trust you and they respect the content you produce, you'll climb the search rankings. There's no shortcut to ranking on the first few pages of the search results. Search engines don't trust your website at first. You have to earn their trust - and it's a slow process. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Subheads help break up the text on a page, making it easier to read.

Let's follow conversion rates best practise

On the way out, one person said, In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link - remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that's not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. You will want to ensure that the expertise will be there throughout the application life cycle to handle any support issues or bugs.

Numerous ideas for link building

Google, in particular, factors the quantity and quality of inbound links into search engine results. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. Analysing a competitor's recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their 'inner circle' of sharers/linkers. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche."

Go long-tail and forget plugins

How do you really get your SEO content to rock? You promote it! Get people to it. Sentiment is an increasingly interesting factor for search (and social media). Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. Google Trends - Another free tool from the ever-generous Google.