Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. White Hat SEO - These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. The XML Sitemaps come in handy here if you've split them up per website section. Content marketing, or branded content, consists of providing useful information and product-use solutions to potential customers on a brand's website or microsite.

Determining Relevance: Trust your gut when it comes to duplication

Traditional aspects like links and content are still major factors, but we've seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book). Some geographic conditions and the customer demographics are very much important as to where and how you will get your customers. We said earlier that you'd need local SEO landing pages for every physical presence you own. Using these options is helpful from an SEO perspective.

Learn to do link research like a pro

With so much crap content on the web, Google doesn't want to waste space indexing it. Putting up numerous links can be confusing for the readers and it doesn't even look clean either. Try to use them sparingly and not make it difficult for your readers to choose which link would be helpful for them. So how do you determine your competition? What should you be looking for? If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent.

How to survive your first encounter with scraping

e. If you think about things from a business perspective first, your SEO effort will be all the more effective. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers' problems, and make your content and SEO practices natural and relevant. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "SEO can help your business grow and meet your business objectives."

Guest posting.

If you're like most website owners, at one time or another, you've asked if your website really needs SEO. It's a fair question, but one I can quickly dismiss. When an ad convinces consumers of a brand's superiority, persuasion has taken place. Even though a human can see exactly what that product is, why it's there and how important it is, a search engine cannot. Links within long-form, evergreen content are also more valuable than links in short, news-based posts.