There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. When working on your website, put the user first. Without them your site is worthless. Don't bother with 'shortcuts'. If it sounds too good to be true, it probably is. The two most popular web servers are Apache and Microsoft's Internet Information Server (IIS). Think of yourself as an asset portfolio manager, because that's what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions.

Try to target a hungry crowd by paying attention to keywords

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site's ranking power. Use only lowercase letters in URLs. Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility in your analytics Dashboard.

SEO demands onsite technical optimization. Content marketing needs great UX.

Content, no matter how good it is, will always need some SEO love. Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. SEO isn't magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don't listen to them. Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work.

The worst advice I've heard about user generated content

Sound SEO strategies aren't susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. People often teach themselves SEO out in the field, because most start their careers as something else. According to Gaz Hall, a UK SEO Consultant : "Once the major SEO work is done in the implementation phase, the focus will be on website maintenance."

Headings and splogs

There are many different kinds of images which can complement your written content. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site. Google does this every two or three days.