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But which factors are most important to ensure your images are findable and don't slow down your site? A logo contributes an additional aspect to a brand's image. Knowing how to differentiate SEO from SEM conversions is essential. Since companies started hiring SEO experts back in the 90's, SEO has changed.

When your use of analysis becomes obsessive

Common extensions that appear at the end of URLs are .htm, .html, .shtml, .php, .jsp and .asp. You want your company's name to be one of the first results that they see. Which means you have to be good at cross-platform marketing. Experiential marketing seeks to engage consumers with the brand, rather than merely providing free samples.

Make text links a priority

Integrated marketing communications (IMC) is of the coordination and integration of all marketing communications tools, avenues, and sources in a company into a seamless program designed to maximize the impact on customers and other stakeholders. This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. A corporation's brand image reflects the feelings consumers and businesses have about the overall organization as well as its individual products or product lines. Marketing experts utilize three models of the information search process: attitudes, values, and cognitive mapping.

Invest in white hat SEO

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don't target and rank for the right terms, your audience won't be able to find you. So one of the most important SEO tactics is keyword research. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about-an enormous waste of SEO resources. Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every page is going to have some bounces. According to SEO Consultant, Gaz Hall: "Research topics for an infographic that people are looking for but hasn't been created yet. You want your infographic to be unique enough to prompt people to want to share it. "

Help you keep your site better organized, by making use of sitemaps

Take a look at your Web sites for places where prospects are confronted with compelling reasons to make an immediate purchase decision and then link to those pages. Narrow down your focus - and you'll avoid low conversion rates. Thin content, by definition, does not provide valuable answers to questions or satisfy searcher intent. Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business.