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Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Stop marketing to audiences and instead market to customers at scale. If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links.

Utilize social media for link building and building a brand

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long run, and could seriously damage your search rankings. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard.

How Many Words Can I Optimise A Page For?

Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query. There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off.

Links are similar to glue

The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Gaz Hall, from SEO Hull, had the following to say: "For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query."

High-quality content more important than ever

If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. There was a time when “keyword density” meant something for SEO content. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. It helps the search engines quickly determine what the page is about.