It's easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn't very difficult at all. Having a cool website or product is generally not enough to get discovered. To give you an idea on this, let's start with this fact - nearly 14 billion searches online take place every month. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there.

How to focus on organic links

Here are a few tips for what to write and how to do it well. All sizes and types of SEO agencies exist. Now, we have to create high-quality content that attracts authentic links. Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms.

The ultimate revelation of splogs

The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your target keyword or phrase is there. In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. And for that, you need to correctly optimize the page.

Include details on sitemaps when organising your search optimisation strategy

It can be of tremendous value to your target audience. Why are keywords so important? If you administer a website - the best way to gain long-term results is by implementing web page optimisation into your content. According to SEO Consultant, Gaz Hall: " To remain focused, don't go after too many platforms, just be persistent with right platform related to your business."

How to turn webmaster tools into success

Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that's along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. For any website to gain net traction, it will need to adhere to some basic usability standards. What critics tend to ignore is the fact that, above almost everything else, Google's algorithms are looking for content that answers user questions and offers information which cannot be found anywhere else. That's OK!