When optimizing for search traffic today, marketers can’t think just about
rankings. They need to be holistic in their approach to the visibility and
appearance of listings. Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems.
Define your goal
The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have You’ve got to understand
that authority, niche-specific and generic blogs that publish related content can do the same. Setting the value of the "rel" attribute of a link to "nofollow" will
tell Google that certain links on your site shouldn't be followed
or pass your page's reputation to the pages linked to.
Nofollowing a link is adding rel="nofollow" inside of the link's anchor
tag. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user.
Rewrite Tiny Sections Of The Article
In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. Bad content truly can
do long-lasting damage to your website, brand and business. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking.
SEO for lead generation: Pros and cons
Think long term rather than short term. Short term will get you nowhere with SEO. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Successful search engine optimization does
not consist of short-term actions to achieve
good rankings rapidly. Rather, SEO is a constant
process, in which you are continually changing
your website. Gaz Hall
, an SEO Expert from the UK, said: "If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those."
Humanizing your website is the way to search engine bots’ hearts
Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak. It is important to
note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL.