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Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Now, the key to a successful website is less about utilizing keywords and more about relevant content. Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process.

Why your digital marketing strategy should centre around backlinks

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs.

This story about sitemaps will haunt you forever

Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. Here, a text that is as descriptive as possible should be used as the anchor text since this determines the reader’s expectation of the hyperlink.

Having fun with trust rank

Keep in mind: Domain Authority is not an absolute measure of your website's search engine standing. Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to good resources. Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. Gaz Hall, an SEO Expert from the UK, said: "Effective website content is one of the most important aspects of a development project. Most readers don’t have the time (or interest for that matter) to struggle with web copy, so you have to make the process as easy as possible for them. "

I bet you didn't know this about RSS feeds

By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. On the other hand, if the site it's on seems suspicious, that's a good reason to try and remove it.