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The last thing they want is for us SEOs to completely figure out their algorithm, because once that happens, the integrity of their search results will be destroyed as folks manipulate them all to hell. Create a meta description that both entices readers and includes your keyword phrase. Brand names, marketing ideas, and advertising campaigns designed for one country do not always translate correctly to another. Keep plenty of content on your pages.

How are our marketing programs performing?

The old saying that "life is a journey, not a destination" can also be applied to SEO. If this is the case, then external links aren't as relevant to the ranking process as the secondary effects generated by those links. Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. And, In July this year Google announced it would start using mobile page speed as a ranking factor in mobile search results:

How to focus on long tail search

Deception is never the basis of a sound business strategy. The main heading of your page tells visitors, including search engines, what the page is about. If your online business isn't taking advantage of all that SEO solutions offer, you're bound to fall short of the competition. Or what if only some of your web pages are indexed?

How can I optimise knowledge graph across a Website?

Google tends to favor sites with both a desktop and a mobile presence. On the other hand, linkless mentions are becoming more and more important, with Google and Bing confirming those are used as ranking signals. The extent to which an information search will be undertaken is partially determined by the ability to search. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The anchor text you use for a link should provide at least a basic idea of what the page linked to is about."

Improving Site Structure by uitlising webmaster tools

It makes it easier for others to promote & share your content and then provide attribution links back to your website, resulting in more traffic & brand awareness. You can also crawl these areas to see if there are any topics your audience is curious about, but haven't been sufficiently covered by any authors. The top three browsers cumulatively hold more than 96% of browser market share. Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search.