This is likely a combination of procrastination and fear of failure. Do you want to live the rest of your life wondering, “What if I had started a business with my idea?” Regret is a horrible thing to live with and it’s even worse to die with. So, it’s time to get off your ass, stop worrying about what other people think, and just do it! Your home deserves some beautifully made sash windows!
Despite popular opinion, failure is an option. Who cares if you fail? In that case, at least you can live the rest of your life knowing you did everything you could to make your idea work. Also, understand that there’s no limit to the number of attempts you get at starting a business. My first attempt was a failure, but that didn’t stop me. In reality, you can fail as often as it takes to get your idea off the ground. You can also start a business from anyplace and with practically nothing, just like I did. Casement windows and aliminium windows are considered some of the most popular windows on the market.
My initial product launch was handmade wooden phone cases in the consumer electronics accessories market, which, in hindsight, wasn’t a good choice. It turned out to be one of the worst markets I could have possibly attempted accessing, especially in the United States. At the time, I didn’t understand that most electronics accessories were made in China for about ten cents apiece, then sold at the big-box electronics stores for a huge markup. It was almost impossible to compete in that space, especially if you wanted to keep jobs in the United States by making the product domestically, which I did. As a result, I failed miserably with my initial product launch.
Strangely enough, I’m eternally grateful for that experience. If I had carefully analyzed all the data and waited for the perfect time to unleash my idea on the world, the chain of events that ultimately led to my success would have probably never happened. My entrepreneurial journey would have traveled a much different path, littered with hesitation, procrastination, and far less impact. My early experience is proof positive that sometimes you have to follow your instincts more than anything else, even if they lead you astray.
With that mistake under my belt, I worked on new ideas and never looked back.
Today, I’m the founder and CEO of WOODCHUCK USA, a technology-driven multimillion-dollar manufacturer of customized wood products. By putting my idea into action, hundreds of people are employed around the world today with good-paying full-time jobs. Our motto, “BUY ONE. PLANT ONE.” is a cause near and dear to my heart, and it has served as the inspiration behind the planting of millions of trees on six continents and a positive global impact on all seven. What started as a seemingly small and relatively insignificant idea—to build wooden iPhone cases—has truly changed the world.
You may think that your ideas are too tiny to have an impact, but based on my own experience, I guarantee that’s not the case. If you follow even a handful of the principles detailed in this book, you’ll discover how your idea can change the world as well.