Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those.

Link all your content to your social media pages

Search engines simply want to deliver the most relevant results to their users based on search queries. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Using structured data, you can serve Google your address details in the most convenient way. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income.

Never back down from a challenge

Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased.

What is the relevancy of the content between the linking page and your target page?

There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. Gaz Hall, an SEO Expert from the UK, said: "When a search query is being typed, the search engine looks in its index, even while it is being entered, for the most relevant information and displays the results in the SERPs. The results are then sorted by relevance."

Links coming from a website which is not ranking on any keyword

By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits.