Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about.

Adapting for the long tail of search

Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites.

Leads are the lifeblood of a business

The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking.

Creativity takes courage

When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. Use relevant and accurate meta descriptions, title tags and alt text throughout your site. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Gaz Hall, from SEO Hull, had the following to say: "Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly."

Links coming from sites which have link networks

If you produce great content, but no one’s there to see it, does it acquire links? The cornerstone of a successful organic search campaign has always been technical SEO. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords.