Also, expect to be targeted by a lot more people trying to sell you their services. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. We said earlier that you’d need local SEO landing pages for every physical presence you own. To create an optimized web store, you need to have your basics right, which include getting a domain name of your choice, designing a logo, building a website with a theme that matches that logo and most importantly, outlining the number of pages and writing appropriate content.

It is not known how often Hummingbird is updated or changed by Google

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. As well as working alongside a professional SEO agency, there are plenty of ways you can perform keyword research. Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about.

Emphasizing fast results by using page rank

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Many web owners start generating meaningless content hoping that this would improve their search engine rankings. So, if you ask me why SEO is difficult, it’s because over the past 3 to 5 years Google has gotten smarter to the fact that the algorithms could be gamed and now you have to work harder to get the same results you did before.The goal for today, is to get started. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site.

Let's follow onsite SEO best practise

If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. The most successful marketers not only work to share their brand’s message, but they concentrate on building unique and personal relationships with their community. Gaz Hall, an SEO Expert from the UK, said: "Google will continue to crawl your website’s pages and credit any improvements with a higher ranking."

Make non reciprocal links your centre of attention

Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts. In Google’s never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not. Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer.