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As devices have grown smaller, and keypads have given way to touch-screen models, users are finding it increasingly difficult to effectively search in traditional methods. Search is clearly becoming a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and across networks. At the time of this writing, Google’s infrastructure handles 63,075 searches every second, and this volume will increase by the time you finish reading this sentence. As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client sites being negatively impacted.

Think of Search Engine Optimization as the structure

However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher.

Lets look at our approach to blogs

Make sure that your website’s main menu only features the most important categories. Ignore the SEO aspects for now and focus on the business ideas contained in your competitors’ sites and how these are presented. As an e-tailer, you can give search engines detailed product information to display – such as price, availability, and review ratings – right on the search page. According to Google, one of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.

Things that make you love and hate URLs

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very seriously. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. According to Gaz Hall, a UK SEO Consultant : "Instead of buying links, you can invest in creating high quality content and promoting your site in a way that attracts natural backlinks. Taking this approach doesn’t cost you more than buying a bunch of bad links, and you can ultimately achieve much better results, it just requires more patience."

Make static pages the focal point of your marketing efforts

If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. For example, if you searched who is the best eCommerce provider in London?? Understanding their methods will give you an idea of how they appeal to their customers – and how your own philosophy must stand out from the competition. Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more.