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Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. What’s even better is that they can be a great way of attracting relevant traffic to your site as well. Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic. Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another.

Design + rankings = Greatness

If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. You’ve optimized your content with SEO. It helps the search engines quickly determine what the page is about.

The infamy behind static pages

301: Old promotions, out-of-date content, and deprecated URLs can all be redirected to their closest equivalents. If your business is not making the most of the services of an industry-leading SEO agency, then you are putting your business at a disadvantage. There’s no actual “hacking” happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content.

Repurpose old walled garden sites

The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines According to Gaz Hall, a UK SEO Consultant : "Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries"

Make sure you know exactly what you're doing with walled garden sites

Targeted posts with original, useful content are your best way to avoid thin content penalties. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions. With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services, engage with their customers or even to encourage awareness of their brand identity – it has never been as important in this fast-growing online world that they are able carve out their own niche in order to be successful.