The bounce rate is an important metric to measure the relevancy of content to users. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a correlation between high rankings and a mention of the city in the review text.

Less is always better when it comes to SERPs

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. “search engines reward helpful websites with better search rankings” Therefore, SEO is the process of making search engines happy! By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone to see.

Understand about doorway sites

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. We’re talking about 50% to 90% of traffic drop. Internal backlinks are created on your site or blog and there’s no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. The SEO’s audience is generally half-human and half-bot/crawler/spider.

A few words on offsite SEO

This is a powerful association that your product is so popular people don’t want to see any other search results. When approaching people and companies for backlinks, keep in mind that you’ll need to offer them/their readers some kind of benefit/value along with your link – an exclusive offer or discount. Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. According to Gaz Hall, a UK SEO Consultant : "Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list."

Measure and monitor your online authority

Don't commit the cardinal sin of letting dots ruin your page descriptions In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Search engines see millions of searches a day, and over a period of years, these data can be very valuable in determining likely intent. You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll want next is for people to find it! Whilst there are various ways of promoting your services; paying for advertising campaigns that have no guarantees of working - there isn’t anything that is cost-effective (and has the same long-term effects) as being placed highly in a search engine’s rankings.