Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings. Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar.

Double check your URLs

Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Link building isn’t dead. Not by a long shot. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver.

Choose blog-friendly content management systems

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths.

Add a Pin It plugin to your site

Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Rankings in SEO refers to a website’s position in the search engine results page. According to Gaz Hall, a UK SEO Consultant : "While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront."

Measuring Content Quality and User Engagement

Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on.