Although we're nowhere near that point yet, the question has been raised as to whether Google's increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will spell the end of websites as we know them. There's an art to properly optimizing a website with keywords. Luckily, there's plenty of website analytics tool like Google Analytics or SEMrush's Content Audit. Sometimes content, especially evergreen content, can take months before it really takes off. Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page.

Base your online marketing decisions on what's best for the visitors of your site, not just bounce rates

A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to search engines. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you'll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website.

Promote your website in the right ways, utilising sitemaps

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website's purpose. Growth marketing as a profession cannot and should not be scalable, for it cannot be applied generically. If you want a page to rank, you need to be sending the right signals to Google! Paid marketing strategies available online tend to be seen as more efficient, as they can be implemented quickly, whereas SEO can take years to have maximum effect.

Random musings on Google algorithms

For years, one view was that promotional activities included advertising, sales promotions, and personal selling activities. Simply put, these are the most popular (and most memorable) domain name extensions, and most people are aware of them. This isn't really a common problem, but it has damaged quite a few businesses over the years; particularly those that are new to digital marketing. According to Gaz Hall, a UK SEO Consultant : "Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher."

My thoughts on static pages

Purchasing agents gravitate toward directories listing many suppliers, visit price comparison sites, and review sites that rate vendors' performance. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn't necessarily mean it's going to be a good one to rank for. This requires a careful planned, structured approach that accurately represents your business and the services you provide. At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms.