Stay away from (Flash) splash screens. Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It's essential to your overall link-building strategy to optimize your keywords, or research, analyze, and select the best keywords to drive traffic to your site. However, not all content is indexed. Grab readers with headlines.

Establish your position regarding comment spam

When a website wants a piece of content to be representative of a "thing" - like a profile page, an event page, or a job posting - its code needs to be marked up properly. Optimizing just for search engines may not be enough. Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings. Your title tag needs to be written for humans - as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it's relevant and readable.

Unconventional knowledge about citations that you won't find in books

emerged in the clumsy form of http:// (this URL no longer exists, but you can read about Yahoo!'s history in more detail at It's clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Recent research regarding consumer-generated advertising reveals several trends. Make no mistake: Google and others do index sites sitting on free hosts.

More focus is put on scraping

If not, then you need to create timeless content that will always give value to your readers. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator's free expression. SEO must support the style of the content creator, not dictate it. Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation. Gaz Hall, an SEO Expert from the UK, said: "However, you'll be fighting to rank for a keyword which doesn't offer any real rewards to your business."

Never underestimate the influence of keyword research

Most database programs take advantage of digital tracking to register and store website visits and browsing patterns regardless of the type of digital device (computer, tablet, or mobile phone). Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Good transaction sites take advantage of the Web to gather information about customer demographics, needs, and preferences and to test response to special offers. You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it's not a perfect translation).