This funnels extra page authority to those specific pages, giving them more of a chance of ranking (and more earned referral traffic, too). Both external and internal links can reduce search engine rankings when broken, so it's a good idea to keep track of both. Google's E-A-T has been in the spotlight ever since its August 2018 update. Still, optimizing for higher CTRs is sure to be a benefit to you even if they didn't have an impact on domain authority, so do what you can to encourage more people to click through to your pages with compelling, unique language.

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Panda introduced natural language detection and quality evaluation into Google's algorithm, weeding out any articles or sites that were thought to be using too many keywords in their content. Much of mobile optimization relied on paid search in the beginning, but not anymore. Search Engine Optimization (SEO) refers to the process of making a website more visible within search engine results pages. The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process.

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If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Add structured data markup in your website's code to include vital business information for Google to find and showcase. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. You end up ranking for more long-tail keywords as a result of your domain authority increasing.

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You need to rely on a number of different sources, internal destinations for your links, and tactics throughout your campaign to see the best results; a show of diversity makes your links seem more natural, and exposes you to a wider audience, which in turn helps you see better returns on both domain authority and referral traffic. If you've got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. If you haven't already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "For search engines, the opinion of the users is what matters the most and is thus given the highest importance. "

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And I can bet that it would not take you more than an hour to know what to do. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Try as you might, there's simply no replacement for quality content. Couple amazing content with timelessness, and you start to see the value of evergreen.