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Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. It’s true, that a few duplicates on your site won’t hurt you, Google is clever enough to filter them out, but when you reach a large scale, often on ecommerce websites with hundreds, if not thousands of product pages it can become a serious issue. Google can’t infer or “make sense of pictures, colours or music.” So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded, italicised and underlined words.

You may be asked about inbound links in your marketing interview

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. If the issues in the reviews are real, then deal with them. Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense of “what’s in” this season. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot.

The death of ROI

High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. If I’ve convinced you of the importance of SEO, you’re probably starting to wondering how you perform SEO and what it entails. These are valid thoughts and important ones too.

Losing Focus on bread crumbs

For example, Google rolls out a new ranking algorithm, and you need to add it to the list. These engines use algorithms to decide what pages will appear on the front page of search results, so the goal is for web pages to align with these algorithms so the page is seen on the first page of results. Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. Gaz Hall, a Freelance SEO Consultant, commented: "It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer."

Overlapping and redundant articles are a no-no, consider how URLs can help

Google rewards websites that stay current rather than becoming stale, rolling for years on the same exact content. I think Google learned their lesson from penalizing websites. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike.