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As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website.

Blog Commenting Is More Powerful Than You Think

Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels.

The Presence of Keywords in the Page Title and URL is Crucial

Development of a prioritized list of targeted search terms related to your customer base and market segment. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs). Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid.

Backlinks, backlinks, backlinks!

If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Gaz Hall, a Freelance SEO Consultant, commented: "Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page."

Pick a Keyword to Target

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. Mobile is becoming more popular every year.