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Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs.

Make sure your website is indexed in Yahoo

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey.

If content is the reality of SEO, then content repurposing is the new reality of content

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page.

Start Writing Better SEO Case Studies

Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. Gaz Hall, from SEO Hull, had the following to say: "Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic."

Publish The Usual Static Pages

Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy. Review competitive lists and other pertinent industry sources. You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile.