Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty. If hackers break into your website with the goal of implementing negative SEO techniques, then it’s unlikely that you would even notice. They might target pages that are rarely accessed (like old blog articles) or make subtle changes on your latest pages that do damage to your site. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked.

Measure and Improve by paying attention to duplication

If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. More and more, the use of SEO is becoming important for the overall success of digital marketing. Just taking a fraction of that 14 billion for your business means people are searching for what you offer.

The first choice should be reporting

The “correct word count” for your home page depends on a number of factors. Yes, you do want a respectable word count, but you don’t want to bloat your home page with fluff just to make it with the search engines. Google just needs evidence that what is on a particular website is relevant to it’s viewers. Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate. Organic SEO still plays a key role in Google rankings for both local keywords and national terms.

Make it sufficiently broad in terms of URLs

Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. What would you type into a search engine to find your business website or page? Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google recommends this approach for making URLs more human friendly."

Questions to ask about white hat SEO

A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break. The description meta tag should be a relevant and a descriptive sentence or two. If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet.