Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless.

Ask and Answer Important Questions

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google.

Avoid any grey / black hat link building tactics

If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the long term. This is also referred to as “link building.” The key to quality SEO is all about research research research.

Make sure you have a responsive design

Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not worth it. We’re going to build authority and get traffic fast, but we’re going to do it in a way that doesn’t disappear or cripple your site in the future. Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. According to SEO Consultant, Gaz Hall: "Duplicate content refers to a webpage’s content that appears in more than one place on the internet."

Re-think your blog’s headers

The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page.