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Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. More and more, search engines have begun to incorporate social context into their search results. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. Organizations should take many factors into account when pursuing an SEO strategy.

Make sure your byline name matches your Google+ name

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or would like to save yourself some time, I would recommend hiring someone to find the domains for you. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important.

You can optimize keywords with your content

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content, your social media signals, your backlink profile, technical issues with your site and your internal linking to other relevant pages. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document.

Interview experts within or outside of your company

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed."

Relevance is the key issue for link building

It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving the ranking of the results, on-page optimization plays a major role in SEO success. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition.