Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. Google just needs evidence that what is on a particular website is relevant to it’s viewers. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority.

First, your content needs to be on the first page

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business or service. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Mobile optimization considers content, site design, site structure, page speed, and more to ensure that visitors can effortlessly accomplish what they want to do on any mobile device.

Quality content gives you authority

Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search.

Low-quality content just isn’t going to cut it

An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you’re doing a good job, the reader should consume your keyword phrases with ease like any other words in your content. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. Gaz Hall, a Freelance SEO Consultant, commented: "A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises."

Review your goal keywords

Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Keyword proximity refers to how close the keywords that make up your keyphrase are to each other.