Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer. We’re talking about 50% to 90% of traffic drop. By understanding how to write for humans and optimize for search engines, you can make sure your content ranks for the right search terms to reach the right audience. While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity of inbound links that plays the biggest role for search engines; it’s quality.

SEO Competitor Analysis

Content focused on current trends in fashion, design, or marketing that is relevant to a particular time is also not evergreen. Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets? It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Within a few years, everything changed.

Search engine health checks should look at quality

If you lie, you will get caught. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. Broken links can signal to search engines that your site is poor quality and will frustrate users. Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet).

Having fun with nofollow links

So while the search engines were still relatively simple, (today this would be somewhat equivalent to the level of search functions available on websites) the website, which had a strong linking structure and included the searched keyword as often as possible, was favored. So what does this mean for your business? It’s time consuming, it’s expensive, and kind of cheap SEO firms aren’t going to do the work needed to get real results in SEO. Gaz Hall, an SEO Expert from the UK, said: "Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely."

SEO is a lot more than keywords and rankings

Search engines look fondly at websites that have high-quality links leading back to their site. The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience. Sharing information is what the Internet is all about. But do it incorrectly and you could start receiving threatening letters from webmasters and their lawyers. You’ve probably clicked your way onto a content farm before – most of us have. The content is typically packed with keywords and light on factual information, giving it big relevancy for a search engine but little value for an actual reader.