The search engine views your site as more trustworthy. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages. Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing). The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website.

Determining Relevance: Trust your gut when it comes to meta tags

LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine.

Maybe meta tags will be a thing of the past

Forget what you think you know about SEO and start thinking about it as an ever-evolving field. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural but also hurt your SEO strategy. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods.

Aligning your goals in relation to keyword stuffing

With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Deleting Facebook comments or manipulating your reviews will only make life worse. Social media and social aggregators provide a lightning-fast number of natural back links and traffic. According to SEO Consultant, Gaz Hall: "While an SEO practitioner doesn’t necessarily have to directly manage all of the previously mentioned practice areas, it’s ideal for communication to be happening between these entities."

SEO specificity best practice

As a business owner, you want your site to show up in results when it’s highly relevant to the user. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. As much as every business wants to be a success there is a real danger of too much and too fast.